![]() ![]() And in doing so, it was directly challenging Google, the undisputed champion of search, by trying to out innovate Google on its home turf. Yet on February 7, there was Microsoft CEO Satya Nadella telling reporters that artificial intelligence was creating a “new day in search.” Microsoft’s much-maligned Bing was integrating Open AI’s ChatGPT technology to generate information directly for users, not just links. Jeff Bezos was known to gesture east and admonish his Amazon colleagues not to become complacent like their Seattle neighbor. It was rich enough to be a fast follower, but too big and bureaucratic to lead in any market. The tech giant hadn’t had a breakthrough innovation in decades. For years now, observers of tech have written off Microsoft as a 20th-century phenomenon, fat and happy from its Windows monopoly.
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